Hong Kong, 5 December 2005 - DHL's Import Express advertising campaign on National Geographic Channel (NGC) has won the Best Business/Corporate Campaign at the Cable & Satellite Broadcasting Association of Asia (CASBAA) Pay TV Awards 2005 held in Hong Kong recently.

In order to enhance DHL's campaign message of how to make 'Importing' easier, faster and more reliable for today's businesses, National Geographic Channel jointly created a series of three short 20-second vignettes with DHL and its media agency Mediaedge:cia (MEC). The vignettes focus on the history of importing goods still in use today, drawing a comparison with ancient methods of travel/delivery, and how it has changed from the past to present. The vignettes demonstrate that "DHL = Import".

The series of vignettes included a standard 10-second billboard closing for all three versions showcasing DHL's branding, and adapting their own campaign creative of 'From There to Here' and 'From Them to You', followed by the closing theme of "Past and present importing brought to you by DHL".

"We are indeed honored to win this award. We are delighted that this campaign has successfully communicated the unique selling point of this DHL service - that we can make importing easier, faster and more reliable for today's businesses," said Dan McHugh, Senior Vice President - Commercial, DHL Express Asia Pacific.

"Mediaedge:cia always works closely with client and media owner to create relevant and integrated media solutions like these NGC vignettes for DHL. We get consumers actively engaged with our clients' brands, leading to relevant awareness, deeper relationships and stronger sales. It's great for this collaborative effort to have been recognized as Best Business Campaign at the CASBAA Pay-TV Awards," said Connie Chan Managing Partner Mediaedge:cia Global Solutions.

The DHL "Import Express" vignettes were aired between April and June this year on National Geographic Channel's regional, India, Taiwan, Korea, Japan, Australia, China and Thailand feeds.

Avinash Himatsinghani, Vice President, Advertising Sales and Partnerships, National Geographic Channel Asia, noted, "DHL has been the key partner for the channel and we thank them and their agency Mediaedge:cia for their continued support and faith in the Channel's performance and our capabilities. The awards won at CASBAA are a testament to the innovation, creativity and the relevance of the media solutions that we deliver for our partners."

About DHL

With annual revenues of over £24 billion in 2004, DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source.

DHL offers expertise in express, air and ocean freight, overland transport and logistics solutions, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide. Over 170,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations.

DHL is 100% owned by Deutsche Post World Net.

About Mediaedge:cia

Mediaedge:cia is the first global communications planning and implementation agency.

We get consumers actively engaged with our clients' brands, leading to relevant awareness, deeper relationships and stronger sales.

Our services include consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sponsorship consultancy and activation, branded content and entertainment marketing.

Our 4,000 highly talented and motivated people work with local, regional and global clients from our 199 offices in 79 countries.

We are a founding partner of GroupM, WPP's media investment management group.

About National Geographic Channel
National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television & Film (NGT&F), FOX Entertainment Group and the National Broadcasting Company (NBC), NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT&F and Fox Cable Networks Group) is available in over 265 million homes (including day-part households) in 163 countries and 27 languages.

Contact details:
Mediaedge:cia
Connie Chan
Managing Partner
Tel : +65 6232 8551
Email connie.chan@mecglobal.com

or

Clare Edwards
PR
Email clare.edwards@mecglobal.com

DHL
Steven Lim
Tel : +65 6216 6323
Email steven.lim@dhl.com

National Geographic Channel
Carmen Mak
Tel: +852 2621 8829
Email: carmenm@ngcasia.com