Singapore, 18 January 2007 - National Geographic Channels International (NGCI) today announces the launch of its first 24-hour high-definition television (HDTV) channel in Singapore. In a distribution partnership with StarHub, National Geographic Channel HD marks the latest addition to National Geographic Channel's family of factual-entertainment television channels in Singapore and Asia, which includes National Geographic Channel, National Geographic Wild and the adventure channel, A1.

Singapore is the first country in Asia Pacific to broadcast the 24-hour National Geographic Channel in full 1080-i high-definition. Singapore will join the United States, United Kingdom, Ireland, Italy, Canada, France and the Netherlands in carrying the high-definition channel. National Geographic Channel HD, now available on StarHub Digital Cable Channel 301, is a different channel from National Geographic Channel (in standard-definition), which has been on StarHub's Digital Cable service since 1998.

Mr Ward Platt, Executive Vice President and Group Managing Director for Asia Pacific, National Geographic Channels International says, "Today is a defining moment for StarHub and National Geographic Channel, as we break exciting new ground to bring HDTV into the living rooms across Singapore. National Geographic Channel HD will redefine the way we explore the world - offering viewers breathtaking images and incredible surround sound, in the way our award-winning filmmakers intended."

"We are very excited about our HDTV launch, and are proud that we are the first operator in Southeast Asia to introduce the service commercially," says Mr Terry Clontz, President and Chief Executive Officer of StarHub. "StarHub and National Geographic Channel have a longtime partnership that dates back to the early days of cable television in Singapore. National Geographic Channel is known for its riveting, high-quality educational programmes, and we are glad that we can leverage our close working relationship to give our customers even more world-class entertainment."

National Geographic Channel HD provides viewers with award-winning documentary programmes, compelling stories of unsurpassed quality and a superior level of credibility that the world has come to expect. Featuring world-renowned explorers and cutting-edge filmmakers, National Geographic Channel HD takes viewers into the heart of the action. From science, the modern world and investigations to lost cultures and natural history, National Geographic Channel in high-definition will offer viewers unique insights, groundbreaking findings and a truly unforgettable television experience - all in amazing detail, vibrant colours and theatre-quality 5.1-channel surround sound.

About National Geographic Channels International
National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT), FOX Entertainment Group and the National Broadcasting Company (NBC), NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in over 290 million homes (including day-part households) in 164 countries and 27 languages.

In Singapore, National Geographic Channel, National Geographic Wild and A1 (all in standard-definition broadcasts) are currently available on StarHub Digital Cable Channel 11, 77 and 73 respectively. National Geographic Channel HD (a different channel from the standard-definition channel) is available from 18 January 2007 on StarHub Digital Cable Channel 301. Visit http://www.ngcasia.com/hd for more information.

About StarHub
StarHub is Singapore's second largest info-communication company and the sole operator delivering a full range of information, communications and entertainment services over fixed, cable, mobile and Internet platforms. StarHub operates a 3G mobile network in addition to its GSM network and has launched i-mode mobile data services. StarHub also operates its own nation-wide HFC network that delivers multi-channel cable TV services (including Digital Cable), voice and Internet access for both consumer and corporate markets. StarHub is listed on the SGX-ST.

Driven by a passion for listening and providing what customers want, StarHub endeavours to bring affordable and premium quality services with innovative and useful features to all its customers. StarHub raises the level of competition in Singapore, challenging others as well as itself, to constantly introduce new world-class services at competitive prices. This unwavering commitment will further strengthen Singapore's position as a leading info-communication hub in the region.

Visit StarHub at www.starhub.com for your communication needs.

For more information, please contact:

National Geographic Channel Asia (Singapore)
Basil Chua / Angie Tan
Tel : +65 6325 3848 / +65 6325 3821
Mobile : +65 8183 7575 / +65 9696 2933
Email : basilc@ngcasia.com / angiet@ngcasia.com

Issued by:
Fulford Public Relations
Winston Ng / Pamela Wu
Tel : +65 6324 2504 / +65 6324 5302
Email : wng@fulfordpr.com / pwu@fulfordpr.com