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Hong Kong, December 19, 2007 - National Geographic
Channels International (NGCI) and now TV today announced the launch
of Greater China's first high-definition (HD), 24-hour documentary
channel - National Geographic Channel HD, exclusively on now TV
in Hong Kong.
National Geographic Channel HD, the only documentary channel that
is available in high-definition in Hong Kong, will join the United
States, United Kingdom, Ireland, Italy, Canada, France, Netherlands
and Singapore where the 24-hour HD channel is already available.
In Hong Kong, National Geographic Channel HD is available on now
TV Channel 218.
Featuring world-renowned explorers and cutting-edge filmmakers,
National Geographic Channel HD provides viewers with award-winning
documentary programmes, compelling stories of unsurpassed quality
and a superior level of credibility that the world has come to expect.
From science, the modern world and investigations to lost cultures
and natural history, the channel will offer viewers unique insights,
groundbreaking findings and a truly unforgettable television experience
- all in amazing detail, vibrant colours and theatre-quality 5.1-channel
surround sound.
Mr Zubin Gandevia, Executive Vice President and Managing Director,
National Geographic Channel Asia, said: "Today is a defining
moment for National Geographic Channels International, as we break
new ground in bringing National Geographic Channel HD to Hong Kong.
From today, Hong Kong television viewers on now TV can explore the
real world of National Geographic in the way our award-winning filmmakers
intended."
Commenting on the superior quality of HD television, Mr. David
Gunson, Senior Vice President, Programming and Broadcasting, National
Geographic Channel Asia, said: "The very best of high-definition
television is here on National Geographic Channel HD. With the enhanced
picture frame composition, sharper picture quality and surround
sound system, National Geographic Channel HD will deliver more intimate,
closer to life and unsurpassed theatre-like experience. It is truly
the real world, redefined."
PCCW's Executive Vice President for TV Marketing and Content Development,
Ms. Janice Lee, said: "We are pleased to launch Hong Kong's
first documentary television channel in high definition with National
Geographic Channel HD, exclusively on now TV. This move further
enriches our HD content and demonstrates our commitment to continuous
enhancement, in terms of variety and quality for the enjoyment of
our customers. We are confident that National Geographic Channel
HD will be very well received by the Hong Kong market."
National Geographic Channel HD marks the latest addition to the
family of National Geographic branded channels in Hong Kong, which
includes National Geographic Channel (standard-definition channel),
National Geographic Channel VOD (video-on-demand), Nat Geo Wild
and Nat Geo Adventure. These channels are also available on now
TV.
About National Geographic Channel
National Geographic Channels International invites viewers to re-think
the way they see television - and the world - with smart, innovative
programming. A business enterprise owned by National Geographic
Television and FOX Entertainment Group, National Geographic Channels
International contributes to the National Geographic Society's commitment
to exploration, conservation and education.
Globally, National Geographic Channel (including National Geographic
Channel U.S. which is a joint venture of National Geographic Television
and Fox Cable Networks Group) is available in 250 million homes
(including day-part households) in 166 countries and 34 languages.
About PCCW Limited
PCCW Limited (SEHK:0008) is the premier telecommunications provider
in Hong Kong and a world-class player in Information and Communications
Technologies. As the provider of Hong Kong's first quadruple-play
experience, PCCW offers a range of innovative media content and
services across four platforms - fixed-line, broadband Internet
access, TV and mobile. In addition, the Company meets the sophisticated
needs of the international business community, while supporting
network operators with cutting-edge technical services and handling
large-scale IT outsourcing projects for public and private sector
organizations. To learn more about PCCW, please go to www.pccw.com.
About now TV
now TV is the world's largest commercial deployment of IPTV and
is operated by PCCW Media Limited, a wholly-owned subsidiary of
PCCW Limited, the premier telecommunications provider in Hong Kong
and a world-class player in Information and Communications Technologies.
now TV serves Hong Kong with more than 150 channels of local, Asian
and international programming, including exclusive contents such
as the Barclays Premier League coverage for three seasons commencing
2007/8. In addition, now TV is both a leading producer of news and
sports programming and a provider of a wide range of interactive
services, some of which are also available on PCCW's 3G mobile network,
its broadband service, and the fixed-line PCCW eye multimedia service
for households. To learn more about now TV, please go to www.now-tv.com.
For more information, please contact:
National Geographic Channel Asia (Hong Kong)
Gorden Li
Tel: +852 2621 8893
Email: gordenli@ngcasia.com
Susanna Liu
PCCW Limited
Tel: +852 2883 7952
Email: susanna.wy.liu@pccw.com
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