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TAIPEI, TAIWAN 24 OCTOBER 2007 - The world-renowned National Palace
Museum in Taiwan is home to one of the world's greatest Chinese art
collections, including more than 600,000 pieces of the priceless imperial
Chinese treasure. National Geographic Channels International and the National
Palace Museum in Taiwan, jointly announce that the unprecedented collaboration
has resulted in the global National Geographic Channel documentary premiere, Inside:
The Emperor's Treasure, showcasing the rare treasures in
high-definition to the world.
Inside: The Emperor's Treasure takes viewers on an amazing journey
into the secret imperial treasure trove at the National Palace Museum in Taiwan
for the first time. It features the story of a Chinese emperor's ambitious art
collection, the courage of the people who protected it from destruction during
two wars and the technology used to preserve the masterpieces for future
generations.
The one-hour documentary programme will air exclusively on National Geographic
Channel's 190 million homes in 165 countries. In Taiwan and the rest of Asia,
the premiere will be on 28 October 2007 at 9.00 pm (TWN/HKG/SIN).
Supervised by National Geographic Channel's Asia-based veteran production team, Inside:
The Emperor's Treasure started production in June 2007, during
which, the National Palace Museum granted unique access into the off-limit
treasure vaults. Setting the standards in documentary filmmaking in Taiwan, Inside:
The Emperor's Treasure pushes the boundary of the way we
understand our modern world, through compelling storytelling, breathtaking and
engaging visuals, smart, innovative and cutting-edge treatments.
Lin Mun-lee, Director of National Palace Museum, states, "Not only do we
need to let the world know about the newly renovated Museum; we would like to
encourage people around the world to visit it. Only by physically being inside
the Museum can one fully appreciate what the Museum has to offer".
Joanne Tsai, Vice-President of Asia and General Manager of National Geographic
Channel Asia (Taiwan), says, "We are pleased that National Palace Museum
has teamed up with National Geographic Channels International to produce Inside:
The Emperor's Treasure, a reflection of the Museum's trust in
National Geographic Channel's unrivalled reputation in high-quality documentary
filmmaking. This initiative has enabled the National Palace Museum to showcase
the rich Chinese culture and heritage to our modern global audiences".
Taiwan celebrity-actress, Kwai Lun-Mei, says, "I was very intrigued by the
mysterious treasure vaults when I was shooting on-site in the National Palace
Museum. The in-depth coverage of the treasure vaults by National Geographic
Channel promises to not only satisfy viewers' curiosity about the 'off-limit'
treasure vaults but it also brings alive the stories of the entourage who have
silently dedicated their lives to this national treasure . For me, their
stories are far more exciting than movies".
About National Geographic Channels International
National Geographic Channels International (NGCI) invites viewers to re-think
the way they see television - and the world - with smart, innovative
programming. A business enterprise owned by National Geographic Television
(NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic
Society's commitment to exploration, conservation and education.
Globally, National Geographic Channel (including NGC U.S. which is a joint
venture of NGT and Fox Cable Networks Group) is available in 250 million homes
(including day-part households) in 166 countries and 34 languages.
About National Palace Museum of Taiwan
The National Palace Museum in Taiwan owes its priceless holdings to the imperial
collection of objects d'art amassed over a thousand years during the Sung,
Yuan, Ming, and Ch'ing dynasties. It's present scope is an impressive testimony
to imperial court's concern for the development of art and its breadth of
aesthetic interests. The unique richness of the Museum's collection is
recognized worldwide. It now comprises approximately 650,000 pieces, and
continues to grow through acquisitions and donations. The collection is most
comprehensive in the areas of ceramics, painting, calligraphy, and ritual
bronzes. In addition, it also includes fine pieces of jade, lacquer and enamel
wares, curio cabinets, carvings, writing accessories, embroidered works, rare
books, and Ch'ing archival documents. In terms of range and quality, the
collection remains unparalleled anywhere.
For more information, please contact:
National Geographic Channel Asia (Taiwan)
Mindy Lee/ Eloisa Yen
Tel: +886 938 057 000/ +886 927 156 157
Email: mindyl@ngcasia.com/
eloisayen@ngcasia.com
National Geographic Channels International (Washington DC)
Cherry Johal Yates/ Victoria Kirker
Tel : +1 202 912 6689/ +1 202 912 3204
Email: cyates@ngs.org/
vkirker@ngs.org
National Palace Museum (Taiwan)
Sandy Yu-Fen Liu Tel:+ 886 2-28891588 Mobil:+910 553 839
E-mail: sliu@npm.gov.tw
Sylvia Feng-i Sun Tel: + 886 2-28891588 Mobil:+989 416 976
E-mail: sylvia.sun@npm.gov.tw
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