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Hong Kong, 23 May 2007 - National Geographic Channel Asia today announces
a first-of-its-kind regional initiative - National Geographic Channel Twins
Contest to mark the premiere of the 2-hour television documentary
special: In the Womb: Twins, Triplets and Quads on 24 June 2007, Sunday
at 9.00 pm (HKG/ SGP/ MAL).
The initiative seeks to drive interest towards the life experiences of twins,
explore the knowledge of multiple births and be fascinated with the amazing
journey of twins, triplets and quads from conception. A web-based micro-site
has been launched to encourage interaction between parents of twins as well as
individuals who are themselves twins and non-twins. The micro-site, which
contains a photo gallery, story submission for twins and a voting zone, is a
showcase for the diversified faces and experiences of twins in Asia.
Mr Basil Chua, Marketing Director of National Geographic Channel Asia says, "We
have always been fascinated with multiple births. Each has a unique story to
tell. Through this first-of-its-kind initiative, we hope those twins and
multiples in Asia will get a chance to express their unique identities and
share their joys in a special way with National Geographic Channel."
From 15 May 2007 to 21 June 2007, twins from Asia are invited to submit their
photographs and stories for the contest. Opened to all twins and multiples, the
entries would be judged according to their degree of similarities,
attractiveness and emotional bonding through their fascinating stories. Chosen
participants may get a chance to appear on National Geographic Channel's 54
million homes throughout Asia.
Starting 25 May 2007, viewers could get online to the micro-site and vote for
their favorite twins, where photographs and true stories reveal all the
emotional ties of twins and multiples. Voting session is updated weekly for the
3 categories: "The Most Indistinguishable Twins", "The Most Inseparable Twins"
and "The Most Irresistible Twins". The winning twins will receive a National
Geographic In the Womb: Twins, Triplets and Quads DVD set and a
limited-edition National Geographic Weekender Bag.
Additionally, all participants will be invited to a special gathering and cinema
sneak preview on 13 June 2007, Wednesday in Hong Kong, 15 June 2007, Friday in
Singapore and 16 June 2007, Saturday in Kuala Lumpur (subject to seat
availability).
For more details on the National Geographic Channel In the Womb
Twins Contest, log on to http://www.ngcasia.com/inthewomb
IN THE WOMB: TWINS, TRIPLETS AND QUADS
The 2-hour National Geographic Channel television special utilizes
groundbreaking technology to take viewers into the extraordinary world of
twins, triplets and quadruplets as they develop in utero. The special follows
the stories of three expectant mothers from conception to birth and travels
inside the womb to see the tiny foetuses begin to interact with each other -
pushing, kicking and even what looks like playing and kissing.
National Geographic Channels International
National Geographic Channels International (NGCI) invites viewers to
re-think the way they see television - and the world - with smart, innovative
programming. A business enterprise owned by National Geographic Television
(NGT), FOX Entertainment Group and the National Broadcasting Company (NBC),
NGCI contributes to the National Geographic Society's commitment to
exploration, conservation and education.
Globally, National Geographic Channel (including NGC U.S. which is a joint
venture of NGT and Fox Cable Networks Group) is available in over 290 million
homes (including day-part households) in 164 countries and 27 languages.
For more information, please contact:
National Geographic Channel Asia (Hong Kong)
Stephanie Leung
Tel: +852 2621 8861
Email: stephaniel@ngcasia.com
National Geographic Channel Asia (Singapore)
Angie Tan
Tel: +65 6325 3821
Email: angiet@ngcasia.com
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