(Singapore-April 17, 2007) - National Geographic Channel Asia and DHL Asia Pacific jointly present Light at the Edge of the World, an epic four-part television series to raise the awareness of indigenous cultures with National Geographic Explorer-in-Residence, celebrated anthropologist and writer, Wade Davis.

Across Asia, a series of multi-media awareness campaigns covering on-air vignettes, on-ground events, education initiatives, online elements and print promotions will take place from 21 April - 1 May 2007 covering India, Singapore, Malaysia, Taiwan and Hong Kong. Screenings will take place in India and Singapore while education outreach presentations will take place in Singapore, Malaysia, Taiwan and Hong Kong. In Malaysia, Davis will personally officiate the opening of a photography exhibition featuring a special selection of photographs from his vast collection taken over the course of 25 years of his exploration.

Mr Avinash Himatsinghani, Vice President - Advertising Sales and Partnerships, National Geographic Channel Asia said, "Over the past few years, National Geographic Channel's partnership with DHL has evolved and grown with each subsequent campaign. Light at the Edge of the World is a premiere series for the channel, enhanced further by Wade's involvement. Together with DHL, we celebrate Wade's mission in going ALL THE WAY to the far ends of our world to showcase indigenous cultures and how they find ways not only survive, but thrive amidst modernization."

"DHL applauds and shares Wade Davis' passion in celebrating and preserving the diversity of cultures. Similarly, DHL is passionate in our pursuit to be valuable partners for our customers and to make them successful. DHL is proud to support Wade and the National Geographic Channel in creating greater awareness and educating the public on the importance of sustaining cultural diversity, as well as documenting and preserving the heritage of indigenous cultures", said Mr Dan McHugh, Senior Vice President - Commercial, DHL Express Asia Pacific. "This partnership aligns well with DHL's Corporate Sustainability Program to contribute to the communities in which we operate in."

"Brand associations between the two companies (National Geographic Channel and DHL) are strong. Both are committed to excellence in their respective fields. By partnering Wade Davis in his endeavours to preserve cultural diversity, DHL is able to emphasise its own ability to know the world, country by country, like a local", noted Ms Connie Chan, Managing Director for Mediaedge:cia (MEC), the agency that worked with National Geographic Channel to create this partnership.

Wade Davis, a National Geographic's Explorer-in-Residence, is best known for his groundbreaking research on cultures and their use of plants, language and myth. He has also written several books including The Serpent and the Rainbow, Passage of Darkness, and One River based on his exploration and discovery in Haiti and the Amazon rainforest.

The four-part television series, Light at the Edge of the World, based on the book by Wade Davis, follows him from the foothills of the Himalayas to the desolate tundra of the Northern Arctic as he explores how four indigenous cultures are adapting to preserve their unique heritage.

"Light at the Edge of the World is a celebration of the wonder of humanity's greatest legacy, an ethnosphere of brilliance and genius that gives form to all thoughts and dreams, ideas and myths, institutions and inspirations, brought about by the human imagination," adds Wade Davis.

The series will air exclusively on National Geographic Channel in Asia, every Monday, from 30 April 2007 @ 9pm (SIN/HKG/MAL). For more information, visit www.ngcasia.com/wadedavis from 20 April 2007 onwards.

About National Geographic Channel

National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in over 290 million homes (including day-part households) in 164 countries and 27 languages.

About DHL

DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source.

DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide. 285,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations.

DHL is a Deutsche Post World Net brand. The group generated revenues of more than €60 billion in 2006.

For more information, please contact:

National Geographic Channel Asia
Basil Chua, Marketing Director
Email: basilc@ngcasia.com
Tel: +65 6325 3848
Fax: +65 6220 0973

Angie Tan, Senior Marketing Executive
Email: angiet@ngcasia.com
Tel: +65 6325 3821
Fax: +65 6220 0973

DHL Asia Pacific
Steven Lim
Tel: +65 6 216 6323
Fax: +65 6 216 6603

Mediaedge:cia
Tess Caven, Marketing Director, Asia Pacific
Email: Tess.Caven@mecglobal.com
Tel: +65 6232 8550