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2 May 2008, Hong Kong - National Geographic Channel celebrates
its 10th anniversary in Asia with a dynamic, high-profile campaign
starting today. For the first-time ever, viewers from Hong Kong,
Singapore, Malaysia, Taiwan, Philippines, Thailand and Indonesia
are invited to vote for their favourite documentary programmes at
www.ngcasia.com/top30.
The top 30 programmes will be fronted by well-known international
artistes and over 20 other celebrated Asian artistes when they go
on-air this June. This campaign which places our audiences in the
centre of action, offers another opportunity for National Geographic
Channel to further its engagement and commitment to bring its audiences
closer to the brand.
Since its launch in 1997, National Geographic Channel's distribution
has sky-rocketed and today it is available in over 120 million homes
and commercial establishments (including day-part homes) across
Asia Pacific. It has also coveted numerous prestigious industry
awards including the Promax and BDA Awards amongst others. To provide
viewers with different thematic choices, the channel has since launched
four complementary 24-hour PayTV channels: National Geographic Channel
HD, National Geographic Channel VOD, Nat Geo Adventure and Nat Geo
Wild.
The channel is amongst the first international broadcasters to
set up a production unit in Asia to groom budding documentary filmmakers
in Singapore, Malaysia, Taiwan and Korea. Shot and produced in Asia
for global audiences, some of these highly-rated, cutting-edge documentary
programmes include Becoming a King, Kung Fu Killers, Hiss of Death,
Marco Polo: The China Mystery Revealed and Inside The Forbidden
City. Marco Polo: The China Mystery Revealed won both Best Cinematography
and Best Original Score at the 2004 Asian TV Awards, while Hiss
of Death won the Silver Medal at the 2006 New York Festivals.
Mr Zubin Gandevia, Managing Director and Executive Vice President
of National Geographic Channel Asia, says, "In the last 10
years, National Geographic Channel has become the world's most recognized
brand; synonymous with unsurpassed quality in documentary filmmaking
that challenges our perception of the world. We thank our affiliates
and partners for bringing National Geographic Channel and its associate
channels into more than 120 million homes and establishments across
Asia. Building upon the trust that our partners and viewers have
in a brand that bespeaks provocative and contemporary programming,
we look forward to continually engaging our audiences with bold
visions of groundbreaking scientific explorations and stories that
inspire."
In this campaign, viewers will be given a unique opportunity to
vote for their favourite top 30 programmes which will be aired on
National Geographic Channel for 30 consecutive nights in the month
of June. Millions across Asia will have the chance to participate
in this first-ever initiative. In addition, one lucky contest participant
will win a trip of a lifetime to the pristine and amazing Antarctica.
Joining in this star-studded celebration, more than 20 international
and Asian celebrities will be on National Geographic Channel this
June to share their insights on their favourite top 30 documentary
programmes. Some of these celebrities include Paul Wong (Hong Kong),
Jaycee Fong (Hong Kong), Lisa S (Hong Kong), Christian Bautista
(Philippines), Donita Rose (Philippines), Dick Lee (Singapore),
Eunice Olsen (Singapore), Allan Wu (Singapore), Tay Ping Hui (Singapore),
Ida Nerina (Malaysia), Sarimah Ibrahim (Malaysia), Azharina Azhar
(Malaysia), Atilia (Malaysia) and Michael Wong (Malaysia).
Mr Basil Chua, Marketing Director, National Geographic Channel
Asia says, "Our viewers are a smart, thinking audience who
constantly push the boundary of our understanding. In celebration
of our 10th year in Asia, we are very excited to partner with Asia's
highly talented superstars to present our viewers our top 30 programmes
this June. Through this first-ever initiative, we hope to engage
as many of our viewers as possible and give them the opportunity
to decide what they would like to watch on National Geographic Channel."
To vote for their favourite programme, a special video portal has
been created, where viewers are able to watch 50 video clips of
the most highly-rated National Geographic Channel documentary programmes.
Grouped in 6 sub-genres, the top 30 programmes with the most votes
will go on-air this June. Voting starts today and viewers have till
20 May to cast their votes.
Start the ball rolling. Log on to www.ngcasia.com/top30
to cast your votes.
About National Geographic Channel
National Geographic Channels International (NGCI) invites viewers
to re-think the way they see television - and the world - with smart,
innovative programming. A business enterprise owned by National
Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes
to the National Geographic Society's commitment to exploration,
conservation and education through its five channels: National Geographic
Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Adventure
and Nat Geo Music.
Globally, National Geographic Channel (including NGC U.S. which
is a joint venture of NGT and Fox Cable Networks Group) is available
in 270 million homes in 166 countries and 34 languages.
For more information, programme synopses, images and biographies
please contact:
National Geographic Channel Asia (Hong Kong)
Teresa Wong / Gorden Li
Tel: +852 2621 8870 / +852 2621 8893
Email: teresawong@ngcasia.com
/ gordenli@ngcasia.com
National Geographic Channel Asia (Thailand)
Rittichart Silaraks
Tel: +852 2621 8890
Email: rsilaraks@ngcasia.com
National Geographic Channel Asia (Singapore)
Angie Tan
Tel : +65 6325 3821
Email: angiet@ngcasia.com
National Geographic Channel Asia (Taiwan)
Mindy Lee / Nicki Chung
Tel : +886 2273 43311
Email: mindyl@ngcasia.com
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