Hong Kong, 30 January 2008 - National Geographic Channel Asia today announced the launch of Nat Geo Junior, a 2 x one-hour block on National Geographic Channel for young viewers. Commencing on Monday, 4 February 2008, Nat Geo Junior will air every weekday for one-hour from 10.00 am to 11.00 am and from 5.00 pm to 6.00 pm (HKG/SGP/MAL) on the Hong Kong and ASEAN regional satellite feed. Nat Geo Junior is created to inspire our young viewers to explore our modern world, beyond the classroom through its educational and highly engaging documentary programmes.

Mr David Gunson, Senior Vice President of Programming and Broadcasting at National Geographic Channel Asia, says, "National Geographic Channel has always been the trusted partner in exploration, education and conservation. Nat Geo Junior is the perfect companion for teachers, parents and students to explore beyond the classrooms. >From the little known facts of how things work to the every day science and the secrets of the wild, Nat Geo Junior documentary programmes are informative, engaging and offers fresh insights into our world."

With the launch of Nat Geo Junior in Asia, young viewers in the key markets of Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Philippines and other ASEAN countries will join viewers in India, Turkey and the Netherlands where the programming block is already available. In Asia, Nat Geo Junior is expected to reach over 6 million households for viewers aged 7 - 16 years old.

"We are excited with the launch of Nat Geo Junior in Asia. While National Geographic Channel is about pushing the boundary of the way we understand our modern world, Nat Geo Junior provides a positive, fresh, relevant and trusted learning environment for our young viewers," added Mr David Gunson.

Nat Geo Junior with its vibrant and smart graphics package will air the award-winning National Geographic Channel and National Geographic Television produced documentary programmes. The current programming line-up includes the highly-rated series: I Didn't Know That, Mad Labs as well as the premiering series, Wild Detectives.

Programming line-up:

I Didn't Know That (30 x 30 minutes)
Starts: Friday, 4 Feb 2008 at 10:00 am and 5:00 pm
Richard Ambrose and Jonny Phillips investigate how things are made and how they work, exposing the little-known facts about every day things such as airbags, teabags, toothpaste, and tea, to name a few.

Mad Labs (20 x 30 minutes)
Starts: 4 Feb 2008 at 10:30 am and 5:30pm
Mad Labs will take our young viewers to explore the everyday science through strange experiments such as lighting a fire with an old Coke can and a bar of chocolate.

Wild Detectives (10 x 30 minutes)
Premieres: 3 March 2008 at 10:00 am and 5:00pm
In Wild Detectives, National Geographic experts will take young viewers on a mission to uncover the secrets of the wild while they attempt to keep these animals out of danger.

About National Geographic Channels International

National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education. Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in 250 million homes (including day-part households) in 166 countries and 34 languages.

For more information, please contact:

National Geographic Channel Asia (Hong Kong)
Gorden Li
Tel: +852 2621 8893
Email: gordenli@ngcasia.com

National Geographic Channel Asia (Singapore/ Malaysia/ Indonesia)
Esther Ng
Tel: +65 6325 3810
Email: estherng@ngcasia.com

National Geographic Channel Asia (Thailand/ Philippines)
Richard Silaraks
Tel: +852 2621 8890
Email: rsilaraks@ngcasia.com

National Geographic Channels International (Washington DC)
Cherry Yates/ Victoria Kirker
Tel: +1 202 912 6689/ +1 202 912 3204
Email: cyates@ngs.org / vkirker@ngs.org