|
November 2, 2007: FOX and National Geographic Channel (NGC), Japan have
topped the first Peoplemeter research for Cable and Satellite channels in
Japan. The first week's data released earlier this week by Video Research Ltd.
places FOX as the number one entertainment channel and fourth highest rated
channel in prime time ratings amongst the 38 channels measured by the panel.
National Geographic Channel (NGC) has come out number one in prime time ratings
for documentary channels.
The research places FOX fourth just after two animation channels and a sports
channel, which was airing the popular Japanese professional baseball league
play off. FOX has not only surpassed its genre competitors but also all movie
channels and Japanese drama channels which assert a loyal audience in Japan.
NGC has surpassed prime time ratings of key competitors in the documentary
category.
"We are very excited to see the way Japan is embracing Pay Television with
over 80% tuning in. What is even more heartening is the fact that both our
channels, FOX and NGC, are doing extremely well and are being well received by
audiences." said Ward Platt, President, FOX International Channels Asia.
Video Research Ltd. has been conducting bi-annual diary surveys in Japan for
many years now and has recently switched to peoplemeter methodology using set
top boxes. The panel comprises of a universe of 600 multi-channel homes in
Tokyo and Osaka and tracks up to seven members of each household to measure the
viewership. Data is captured in 5 minute blocks. Approximately 60 channels are
measured but only data for the 38 subscribing channels is revealed.
About FOX Channel:
FOX is the flagship channel among the basic channels distributed by News
Broadcasting Japan Co., Ltd. (NBJ), Japanese subsidiary of FOX International
Channels (FIC), a unit of Fox Entertainment Group and the wholly-owned global
pay television subsidiary of News Corporation.
FOX offers a balanced mix of the best of American dramas, entertainment shows
and special shows, with series such as 24, PRISON BREAK and AMERICAN IDOL, and
the new shows never before seen on Japanese TV, reaching over 5 million
subscribing households through
SKY PerfecTV!, Cable TVs and IPTVs.
About National Geographic Channel
National Geographic Channels International (NGCI) invites viewers to re-think
the way they see television - and the world - with smart, innovative
programming. A business enterprise owned by National Geographic Television
(NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic
Society's commitment to exploration, conservation and education.
Globally, National Geographic Channel (including NGC U.S. which is a joint
venture of NGT and Fox Cable Networks Group) is available in 250 million homes
(including day-part households) in 166 countries and 34 languages.
For more information, please contact:
Tina Mahajan
National Geographic Channel Asia (Hong Kong)
Tel: +852 2621 8895 / +852 9186 4083
Email: tinamahajan@ngcasia.com
|