Singapore, 3 September 2007 - National Geographic Channel Asia and Procter and Gamble (P&G), the market leader in personal skin care products, have partnered for the first time to launch an on-air and interactive campaign on the evolution of beauty.

Leveraging on National Geographic Channel as a science and technology channel, the campaign has been launched with creative teasers to whet viewers' curiosity about the next revolution on skincare and a special vignette will follow soon. This vignette will trace the evolution of beauty. From the exfoliating milk baths of the Egyptians to modern day skin care-treatments such dermabrasions and facials, the journey will culminate with P&G's revolutionary product, Olay Total Effects. With added testimonials from a skin-care specialist as well as prominent actresses, Nat Myria and Sonia Couling from Thailand, the campaign will further demonstrate the product's benefits.

Avinash Himatsinghani, Vice President, Advertising Sales and Partnerships, National Geographic Channel Asia says, "National Geographic Channel Asia has always looked for innovative, integrated solutions that would best translate a client's campaign message to connect with our audiences. This partnership with P&G is a fantastic example of our endeavour. Through this initiative we have offered P&G a unique platform to reach out to our discerning audiences and at the same time engage and educate our audiences about the science behind beauty." Commenting further Mr Himatsinghani says, "This is our first ever initiative with P&G on a regional level and we look forward to more such projects in the future."

Beauty is an ever-evolving science and the search for eternal youth is as old as time. Drawing from National Geographic's extensive exploration and research on related subject matters such as history and culture, the campaign demonstrates the benefits of Olay Total Effects - the all in one anti-ageing solution that combines age-old remedies and modern skin care treatments all in a bottle.

"National Geographic Channel Asia provided us with an unique platform to explore different communication models in our approach in the region. We are continuously evolving our communication models to reach out to our users and revolutionary products that P&G have been known for." says P&G spokesperson.

This campaign runs for about three months. The vignettes will be seen by over 6 million National Geographic Channel households in Asia, Australia and New Zealand. Viewers may also watch these National Geographic Channel produced vignettes on the P&G website at www.skinproof.com or www.undeniableproof.com

About National Geographic Channel
National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in 250 million homes (including day-part households) in 166 countries and 34 languages.

For more information, please contact:
Angie Tan
National Geographic Channel Asia (Singapore)
Tel: +65 6325 3821 / +65 9696 2933
Email: angiet@ngcasia.com

Gorden LI
National Geographic Channel Asia (Hong Kong)
Tel: +852 2621 8893
Email: gordenli@ngcasia.com