Ward Platt, Managing Director & Executive Vice President, National Geographic Channel Asia says: "Think again is about taking another look at the world around you. While other factual channels are moving towards lifestyle and reality shows, we remain passionate about making documentaries that inform as well as entertain."

National Geographic Channel's new campaign is supporting its new program line-up push. Platt adds: "Our channel continues to evolve to stay relevant to our viewers and advertisers. While maintaining our quality standards, we want to surprise our target audiences with a bolder attitude and more contemporary National Geographic Channel."

The new on-air graphic elements feature light and vibrant effects. To promote the new look and feel, the channel is also rolling out a series of on-air IDs and on-air advertising spots based on the "Think again" theme. Platt notes: "Our IDs and spots communicate the theme "Think again" in a way that is smart, innovative, entertaining, and sometimes with a sense of humor."

The channel has boosted its program offerings in science and technology, investigation and mystery. New programs include series such as Interpol Investigates, Air Crash Investigation, Marine Machines, and new episodes of Megastructures, Frontlines of Construction, ShowReal Asia and Taboo. The Channel is also premiering 'Deep Jungle Week' in April which examines how new technology and scientific ingenuity is revealing secrets of the world's endangered rainforests.

About National Geographic Channel

National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television & Film (NGT&F), FOX Entertainment Group and the National Broadcasting Company (NBC), NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT&F and Fox Cable Networks Group) is available in over 230 million homes (including day-part households) in 151 countries and 27 languages

Issued by: National Geographic Channel Asia

For further information or available photographs, please contact:

Jenny Yip,
National Geographic Channel Asia
Tel: (852) 2621-8607
Fax: (852) 2621-8822
Email: jennyyip@ngcasia.com

NGC Upcoming new series/program

Interpol Investigates

Interpol Investigates takes viewers along on the pursuit of some of the world's most cunning fugitives. Shot around the globe in more than 20 countries on four continents, each hour-long episode re-creates actual criminal investigations with vivid dramatizations, archival footage, historical perspective, cultural context and first-hand accounts from investigators and victims' families.

Air Crash Investigation

A gripping nonfiction series, Air Crash Investigations investigates recent high-profile air disasters to uncover how and why they happened. The series takes viewers on board six different flights in trouble, recreating the tension and the pressure in the cockpit and cabin

Marine Machines

Marine Machines reveals how people and technology are working to explore, understand, and protect our planet's vast ocean frontier. Mystery, strange adventure and the enormous unknowns of the ocean are revealed in each episode through extraordinary science and fascinating characters.

MegaStructures

MegaStructure reveals the drama, personal stories and the remarkable technological innovation behind some of the world's most impressive structures.

Frontlines of Construction

From buildings that touch the sky to divers that dredge the deep, journey to the Frontlines of Construction, where the worlds' best engineers spare nothing to turn cutting-edge designs into reality. Each episode in this revealing series will spotlight an engineering specialty, such as underwater construction or robotics, large-scale building or underground blasting, and showcase the world's most innovative projects and the creative technicians who bring tomorrow's world into today.

ShowReal Asia

ShowReal Asia is a series of six one-hour documentaries, each developed by different top production companies in Asia. The series travels throughout the region, capturing some of the most fascinating stories.
Taboo

Exotic culture lures and engages our imagination. But the mysteries within each culture often seem too dangerous, too cursed, too renegade or too sacred for our everyday sensibilities. Through our rituals, we celebrate birth and death, prepare for travel, marriage or conquest, unleash the power to heal and transform ourselves, and enter into another world. A world where daily rules no longer apply, where witches, spirits, and shamans dwell -the world of taboo.

Deep Jungle Week

Deep Jungle Week, follows scientists and researchers around the globe as they unravel amazing animal behavior, and make remarkable discoveries about life in the rainforests of Peru, Brazil, Borneo, Cambodia and the Central Africa; using an incredible array of technology such as thermal imaging, satellite tracking devices, remote control cameras and 3D imaging.